Book Information

Book ID Asin: B004H3W3Z6
Book Title: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
Book Author: Kevin Budelmann,Yang Kim,Curt Wozniak
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $26.76
Book Format Name: Hardcover
Book Format Price: $9.30
Book Format Name: Paperback
Book Format Price: $32.25
Book Price: $26.76
Book Category: Books, Arts & Photography, Graphic Design and unknown
Book Rating: 33 ratings

Book Product Detail

• Best Sellers Rank: #2,295,167 in Kindle Store (See Top 100 in Kindle Store)
  • #728 in Branding & Logo Design
  • #2,338 in Commercial Graphic Design (Kindle Store)

• Customer Reviews:
  4.1 out of 5 stars 33 ratings

unknown

Book Review

Name: Chris A
Rating: 4.0 out of 5 stars
Title: Great book, arrived damaged
Date: Reviewed in the United States on March 17, 2021
Review: I can see the immense value of this for inspiration and directing new logo design. Mine arived with a big gash in the spine and torn flimsy plastic bag packaging - a disappointment in the aesthetics of the cover sitting on a bookcase, but no harm to the content. Wish the packaging had been more robust since I paid extra for a like new copy.

Name: William
Rating: 5.0 out of 5 stars
Title: Great book for novice designers
Date: Reviewed in the United States on March 26, 2011
Review: I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.

Name: Mark Holtsbery
Rating: 5.0 out of 5 stars
Title: Awesome
Date: Reviewed in the United States on April 20, 2013
Review: A bit different than I expected, although very useful. There's a lot more graphical examples that I was expecting and less text based details. It's great still, I've started using it and know I will get a whole lot of benefit from it. It's worth the money. Great buy for a designer or someone just wanting to learn more about branding consistency across social, web, and the overall company branding structure.

Name: Sergiu
Rating: 5.0 out of 5 stars
Title: No matter, beginner in the field of communication or not this is a must have
Date: Reviewed in the United States on October 28, 2013
Review: I would recommend this book to anyone starting in the field that need a more micro point of view on things, but would not limit myself only to this one. This is perfect when it comes to combining theory and practice (a lot of examples are presented).
Every notion is explained in a matter the get a grasp on every step of the branding process.

Name: E. Fong
Rating: 4.0 out of 5 stars
Title: The perfect checklist
Date: Reviewed in the United States on December 1, 2010
Review: How to make sure that branding is sustainable and has longevity. In our transient world of trends and novel quirks a corporate brand proves its worth when done correctly. This book definitely defines what is required from a standard guideline point of view.

Name: Chris
Rating: 5.0 out of 5 stars
Title: Great Nuts & Bolts Book
Date: Reviewed in the United States on January 12, 2012
Review: For the aspiring designer, this book provides a great foundation on brand identity and basic branding. It covers a variety of areas, including imagery, typography, color and symbols. Using this book as a starting point, designers can learn how to successfully use these principles (or even bend them) in order to create compelling brands that stand the test of time. I definitely recommend this book.

Name: Philipp Hürlimann
Rating: 4.0 out of 5 stars
Title: Inspirational How-to-Guide, not just another How-they-did-it collection
Date: Reviewed in the United States on April 14, 2011
Review: There are dozens of How-they-did-it--Books containing nice collections of logos or business-cards or letterheads. This book with its 100 stepping-stones is a useful reference which will remain within reach on my bookshelf for a longtime.

Name: DeucesWild
Rating: 3.0 out of 5 stars
Title: Its okay...not nearly as thorough as others
Date: Reviewed in the United States on January 3, 2013
Review: I really wanted to like this book, and thought it may add something to the book I had read previously (Designing Brand Identity), but it really just fell short. If you want a book on branding, read this one: 

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